February 4, 2012

Budweiser Clydesdale ads did not make the cut for the SuperBowl

The Budweiser Clydesdales at the 2008 South Bo...
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Are you kidding me? The Clydesdales are not going to be in the SuperBowl this year? Those powerful iconic, I think of Budweiser every time I see one, Clydesdales are not going to be a commercial in this years Super Bowl!

I understand that Budweiser needs to be very selective about its choosing of commercials especially when it costs about $2.5 million for 30 secs, but come on its the Clydesdales! They have had the best commercials – the horse football teams (who can forget the one with the sheep streaker), the little foal wishing to grow up and be one of the majestic horses in the Budweiser harness, The Budweiser the donkey coveting to be a Budweiser Clydesdale, and even just the Budweiser Clydes hooked up to the cart delivering the Bud. Classic and traditional like Budweiser itself.

In full disclosure I do not drink, but I have friends who do! When we buy beer for parties it is always Budweiser and Corona (full disclosure here: I know Corona is not a Bud product). I am hoping to change the minds of the Budweiser execs and go with a Clydesdale commercial for the Super Bowl. It is going to be difficult, according to an MSNBC article, Budweiser going for laughs this Super Bowl, marketing exec Keith Levy stated that the Clydesdale ads did not pass consumer testing. That’s a shame, but I would like all you horse lovers, Super Bowl ad lovers and Budweiser lovers if you agree with me and wish to see the Clydesdales at the SuperBowl – give Budweiser a call and let them know – 1-800-DIAL-BUD Maybe we can make a difference as the final choices have not been made. We have until Feb 7th!

Budweiser Clydesdale Streaker Super Bowl XL Commercial

Horse Nutrition Protein: My irritation becomes your knowledge benefit

OK this is very irritating – one of my clients used my name to try and get the barn owner convinced that they need change the way they are feeding her horse. Now I would not have minded if the horse owner was telling the barn owner something that I believe to be true, but it is not something that I think is right for her horse.

We discussed that her horse was still a little thin but was improved from the last time I saw the horse. We also discussed that the horse could use some fat supplement to help with weight gain without making the horse excitable especially since the horse is a Thoroughbred and might be a little tough to handle if she was loaded up on a lot of grain. That was all that was said.

The owner told the barn owner that I insisted the horse be fed a specific product! To make matters worse that product is not a fat supplement but rather a protein supplement – 32% protein to be exact. Now it may be that I misheard the horse owner when she mentioned fat supplements or she thought that this particular product was a fat supplement, but in any case I would not recommend feeding a protein supplement for weight gain in horses.

A horse requires 10 to 12% protein in its diet and that is all! It does not add any benefit to add more protein as the horse does not use it to build anymore muscle but rather turns it into energy. When the body turns the extra protein into energy it produces more urea nitrogen which then passes through the kidneys and creates that horrible ammonia urine smell. Two things that make this scenario bad. One is that the ammonia produced in the urine can cause irritation to the respiratory tract which can then make the horse more susceptible to respiratory tract infections, especially in the winter time in an enclosed barn. The other is a financial issue – protein is an expensive resource to be used for weight gain – carbohydrates and fat are both cheaper and fat is the preferred for horses.

So in case that client is reading this I hope it was just a misunderstanding. I do not want you to feed that 32% protein supplement to your horse, but rather I would like to see your horse fed a fat supplement with Probiotics – something like Advanced Biological Concept’s Energy (http://www.a-b-c-plus.com/)

Other Related Articles on Nutriton for Horses

Horse nutrition

When protein is fed beyond what the horse requires, the body uses it as an energy source and excretes the unused nitrogen in the urine. Although doing so does not harm the horse, protein is a very expensive energy source. …

Publish Date: 10/15/2009 13:07

http://petshub.com/blog/

Horse Nutrition Essentials

I find many horse owners are unsure on the basic essentials for nutrition for their horse. There are thousands of supplements out there and many, many.

Publish Date: 08/30/2007 14:58

http://www.horsekinetics.com/

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Pulsed Electromagnetic Field Therapy for your horse

Pulsed Electromagnetic Field Therapy is a viable alternative to drugs for the treatment of pain and inflammation in horses  due to a variety of causes such as arthritis, surgery, and wounds.  Pulsed Electromagnetic Field Therapy or PEMF affects pain perception in many different ways. It affects calcium ion movement, endorphin levels, acupuncture point stimulation, nerve regeneration, circulation, tissue oxygen, and even cellular metabolism. All these affects help reduce inflammation and promote healing.

How does it work? No one really has a definitive answer but there are some good theories and some good scientifically based research pointing to some very likely causes of the success of this treatment. One of the more prominent and most likely reasons for the reduction of pain and inflammation has to do with the calcium ion movement that an electrical field causes in the body. PEMF therapy causes a natural anti-inflammatory process to occur more rapidly. It binds Calcium and in a cascade of events produces Nitric Oxide (NO), a natural anti-inflammatory. NO then continues the natural healing process by reducing pain, improving blood flow, reducing swelling and helps in the production of a molecule called cGMP, a growth factor producer. This growth factor producer helps in the regeneration of blood vessels and tissue growth and remodeling.


In the past the machines that produced the electromagnetic fields were large and very powerful. New research however has suggested that the fields do not have to be so large to produce great healing effects. Also with the advancement of technology now we can produce a good healing PEMF with a very small device powered by simple batteries. One of the devices available for dogs and horses is made by the company ASSISI Animal Health. Assisi makes 2 types of units one for the veterinarian for use in the office and a portable PEMF unit for an owner to bring to the barn and do treatments themselves. Considering that treatments should be given for up to 15 min twice a day for 2 weeks or even longer for horses suffering with arthritis, the portable units are an excellent choice. The cost is about $250 for a unit which gives 90 15 min treatments which is about $2.75 a treatment and should last about 6 weeks.

One of my clients is currently using them for her dog with severe degeneration in its knee joints. The dog is doing very well with nutritional supplements and using the unit every other day for 15 minutes and no need for pharmaceutical anti-inflammatories, so there is no risk of stomach ulcers or liver damage.

PEMF is a great tool for veterinarians and horse owners in the treatment of pain. Check out Assisi they will send information to your veterinarian for you.

A bunch more horse blogs

I have been looking for more blogs about horses and horse health and I should have thought of this but someone beat me to it – just ask!

I belong to a group on LinkedIn (http://www.linkedin.com/in/drdanbeatty) called This Business of Horses and wouldn’t you know it someone posted a question “Do you write a horse blog? Please let me know. Thanks!” Well 37 comments later and a whole bunch of blogs I have found a few blogs definitely worth following – here are a select few that I really liked -

Horse Life – Bitless, treeless and other riding advice and comments. I loved his recent post about Cold Weather care for the arthritic senior horse. Now I would say that any horse in cold weather should be treated the way he is suggesting in this post but especially our old timers. I would actually say they would need to be warmed uplonger in the weather that we have here in the winter. Overall, this is a good blog by Steve Wawryk, a Canadian horsemen who’s blog description states -

Horselife offers a wide range of products and services for the natural horsemanship enthusiast to the person who is interested in learning a no-nonsense approach to safe, balanced, real life riding.

Writing of Riding: My Equestrian Blog – A little artsy for my taste but a beautiful blog and well written. As Erica K. Frei the owner of this well crafted blog states “Here you can find my thoughts, theories and opinions on just about anything the comes to mind which could be remotely connected to horses.” and she is right there is a lot of information about a wide variety of topics on horses and horsemanship. Go check it out.

Stephanielynnperformance’s Blog – OK just for the Sheath Cleaning Song alone this blog gets my recommendation…too funny! I can not wait to see what else she has in store for us with this blog.

Barn Mice – I have to include this site because it is a collection of blogs related to horses and horsemanship – clever name as well, because like mice in a barn it is a community of people interested in horses. The main page has a bunch of good videos as well so check out the whole site as well as the list of blogs.

There are many more that I did not mention if you wish to see the whole list of blogs in the group just join the group on LinkedIn This Business of Horses or connect with me on LinkedIn via my profile – http://www.linkedin.com/in/drdanbeatty and we can get you into the group.